Friday, September 30, 2011

This Dark Endeavor and Augmented Reality

At hundreds of Chapters Indigo stores all across Canada, you will find an amazing banner depicting the Dark Library: shelf upon shelf of ancient tomes which Victor Frankenstein discovers in a secret chamber within his chateau.

If you have an Android phone, you can download a free app instantly, and scan your phone's camera over the shelves to search for a hidden volume. When you find it, the book will slide out from the shelf (on your cell phone screen), open, and reveal animated clues about my story.

The campaign was launched yesterday, at the Eaton Centre Indigo store in Toronto.

Or you can go here to my website, and experience the same thing via your computer's webcam:

Have fun!

And click here for Quill & Quire's coverage of the Augmented Reality campaign.


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